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Cum sa pregatesti un plan de afaceri (II)



In prima parte a tutorialului obiectivul nostru a fost sa furnizam cateva idei de baza cu privire la realizarea unui plan de afaceri, urmand ca in partea a doua sa acoperim in detaliu fiecare componenta principala. Mai trebuie mentionat faptul ca nu exista neaparat o structura si o ordine de prezentare standard, insa elementele evidentiate mai jos ar trebui sa se regaseasca in orice plan de afaceri.

Structura detaliata a planului de afaceri

1. Executive Summary

2. Strategie

    2.1 Misiune

    2.2 Obiective strategice

    2.3 Plan tactic de implementare a strategiei (Milestones)

3. Profilul Companiei

    3.1 Descrierea companiei

    3.2 Modelul de afaceri

    3.3 Avantaje competitive

    3.4 Echipa de management

4. Analiza Pietei

    4.1 Imagine de ansamblu asupra pietei

    4.2 Tendinte in evolutia pietei

    4.3 Segmentul de piata si clientii tinta

    4.4 Caracteristicile cumparatorilor in piata si alte aspecte relevante

5. Analiza Industriei

    5.1 Imagine de ansamblu asupra industriei

    5.2 Tendinte in evolutia industriei

    5.3 Analiza competitiei

6. Oferta Companiei

    6.1 Descrierea produselor/ serviciilor

    6.2 Evaluare competitiva

    6.3 Obiective pe termen lung

    6.4 Tehnologie

7. Marketing si Vanzari

    7.1 Strategia de marketing si pozitionare

    7.2 Tactici de promovare si vanzare

8. Operatiuni

    8.1 Structura organizationala

    8.2 Personalul cheie

    8.3 Planificarea personalului

    8.4 Locatii

    8.5 Descrierea principalelor departamente si a operatiunilor companiei

    8.6 Principalii furnizori

9. Informatii Financiare

    9.1 Necesarul de finantare

    9.2 Surse de finantare

    9.3 Proiectii financiare

  • Cont de Profit si Pierdere
  • Bilant
  • Cash-Flow

    9.4 Ipoteze pentru realizarea proiectiilor financiare

    9.5 Analiza financiara

10. Anexe

Pagina: 1 2 3

Adauga pe: Facebook Adauga pe: Windows Live Adauga pe: Digg Add to: Del.icoi.us Add to: StumbleUpon Add to: Yahoo Add to: Google Publicat la data: 08-07-2010


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