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Cum sa-ti sporesti credibilitatea pe web



Prezenta online a devenit de mult timp obligatorie pentru orice afacere. Modul in care te prezinti pe web si credibilitatea pe care reusesti sa o construiesti sunt insa deteminante pentru succesul afacerii tale. Cum inspiri incredere vizitatorilor si ii determini sa se intoarca, sa apeleze la oferta ta sau sa recomande mai departe site-ul? Iti prezentam mai jos zece masuri care iti pot spori semnificativ credibilitatea in ochii vizitatorilor.

1. Alege un domeniu potrivit

Vizitatorii, potentiali sau efectivi, vin in primul rand in contact cu numele site-ului. In principiu, acesta ar trebui sa fie acelasi cu firma sau brandul tau, sau sa reprezinte o parte sau o prescurtare a acestora. De asemenea, exista si varianta in care numele site-ului indica in mod specific produsele sau serviciile oferite de companie. In orice caz, tine-l cat mai simplu, scurt si usor de memorat.

2. Asigura-te ca site-ul are un design profesionist si este usor de utilizat

Atunci cand stabilesti design-ul site-ului, ai grija la aspecte precum layout, imagini, consistenta culorilor sau a fonturilor folosite. Scopul este sa obtii o imagine unitara si coerenta, care sa fie bineinteles in linie cu tematica site-ului, domeniul de activitate si tipul de vizitatori vizati.  

In privinta imaginilor reprezentand produsele comercializate, recomandam folosirea fara exceptie a unui fotograf profesionist. Pentru alte imagini afisate pe site, poti cumpara fotografii la preturi foarte avantajoase, sau chiar descarca fotografii gratuite, de pe site-uri specializate precum dreamstime sau istockphoto.

Structura site-ului si usurinta in navigare sunt de asemenea elemente care iti pot intari sau submina credibilitatea. O structura coerenta, logica si usor de urmarit inspira intotdeauna profesionalism. De asemenea, in cazul portalurilor, a magazinelor online sau a altor site-uri mai complexe, e bine sa adaugi o sectiune de intrebari frecvente, care sa raspunda eventualelor neclaritati ale vizitatorilor.

3. Arata cine este compania din spatele site-ului

Increderea vizitatorilor se castiga, iar o prima impresie asupra afacerii tale rezulta din sectiunea “despre noi”. Prezentarea companiei trebuie sa fie succinta, sa inspire profesionalism si sa scoata in evidenta punctele forte ale business-ului tau. O prezentare scurta a echipei poate fi de asemenea foarte utila. De multe ori este recomandabil sa incluzi si o prezentare mai detaliata a companiei, care poate fi descarcata de pe site de catre vizitatorii interesati.

De asemenea, o lista de clienti sau studii de caz pot face minuni pentru credibilitatea afacerii tale. In plus, poti include declaratii succinte (testimonials) din partea unor fosti clienti. Pentru a fi credibile acestea trebuie sa cuprinda compania care iti acorda declaratia, numele si functia reprezentantului companiei si eventual o fotografie a acestuia.

Nu in ultimul rand, afiseaza pe site evenimentele la care ai participat, expozitii, conferinte sau aparitii in presa. Include premiile si distinctiile obtinute, linkuri catre alte site-uri care fac referire la compania ta, si afilierile la organizatii specifice industriei. Toate acestea sunt de natura sa fundamenteze autoritatea ta in domeniu si experiza recunoscuta intr-un plan mai larg.

4.  Asigura-te ca datele de contact sunt usor de gasit si complete

Nu putem vorbi de credibilitate sau profesionalism in situatia in care site-ul nu include datele de contact ale companiei. Email-ul, numarul de telefon si fax, adresa companiei si alte informatii de contact trebuie sa fie afisate cat mai la indemana vizitatorilor.

De asemenea, nu uita ca afisarea pe site a datelor de identificare ale companiei reprezinta o cerinta legala.

5. Pune la dispozitie continut util si obiectiv

Expertiza si profesionalismul companiei sunt dovedite intr-o mare masura prin continutul publicat. Prin urmare, atrage interesul vizitatorilor tinta prin publicarea de materiale cu valoare adaugata ridicata. Pe langa fidelizarea clientilor potentiali sau existenti, aceasta metoda va face minuni si pentru pozitia ta in motoarele de cautare.

6. Actualizeaza permanent continutul

Un site al carui continut este vizibil out-of-date nu va atrage prea multi vizitatori sau potentiali clienti. Asigura-te ca oferta ta este actualizata la zi si evita astfel situatii neplacute in care preturile afisate pe site nu mai corespund, produsele apar disponibile, dar nu mai sunt pe stoc iar adresa firmei este de mult alta. Similar, asigura-te ca nu exista pe site linkuri care nu mai functioneaza sau duc catre pagini care nu mai sunt valabile.

In ceea ce priveste generarea de continut “proaspat”, blogurile sunt o modalitate excelenta de a tine vizitatorii aproape, in special pentru magazinele online sau site-urile de prezentare a companiilor.

7. Atentie la publicitatea de pe site

In cazul in care site-ul tau este incarcat de bannere care clipesc si apar de unde nu te astepti, probabil ca nu vei fi luat in serios. In primul rand, bannerele postate pe site trebuie sa fie cat de cat complementare cu afacerea ta. In al doilea rand, trebuie sa ai grija sa nu distraga sau sa agaseze foarte tare vizitatorii. Nu in ultimul rand, cu cat afacerile terte promovate pe site sunt mai serioase, cu atat vizitatorii vor privi si site-ul tau ca fiind unul profesionist.

8. Evita erorile de scriere

Atentia la detalii este un semn de profesionalism. Greselile gramaticale sau de scriere iti pot submina semnificativ credibilitatea in fata vizitatorilor, prin urmare parcurge intotdeauna atent continutul inainte de publicare. De asemenea, in cazul in care site-ul are si versiuni in limbi straine, recomandarea noastra este sa apelezi la persoane care stapanesc perfect limbile respective, pentru a evita orice erori de traducere.

9. Afiseaza pe site termenii de utilizare si politica de confidentialitate

Acestea sunt elemente de natura sa asigure vizitatorii de seriozitatea ta si sa sporeasca increderea acestora de a se inscrie si a realiza tranzactii pe site-ul tau. Termenii de utilizare si politica de confidentialitate sunt importante in special pentru portaluri, magazine online sau site-uri mai complexe care necesita inregistrare sau efectuarea unor operatiuni.

10. Foloseste retele de social media

Mai nou, orice site “respectabil” include elemente de social media. Un site care nu include posibilitati de sharing pierde in primul rand la capitolul promovare. In plus, in functie de domeniu si vizitatorii targetati, se poate ca acestia sa se astepte sa facilitati RSS, comunitate facebook sau twitter si sa nu priveasca cu ochi buni lipsa acestora. Nu este o regula generala pentru construirea credibilitatii pe web, insa pentru domeniile de activitate care au deja stabilita o astfel de practica, este recomandabil sa intri in rand cu alti jucatori.


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