BizSuport - primul serviciu dedicat Antreprenorilor si Investitorilor

Checklist pentru investitia intr-un startup



Ce trebuie sa intrebi atunci cand discuti despre o investitie potentiala intr-un startup? Desi problemele ridicate sunt bineinteles specifice fiecarei afaceri si industrii, iti prezentam mai jos cateva aspecte de baza pe care trebuie sa le clarifici inainte de a investi mai mult timp in analiza amanuntita a respectivului proiect.      

1. Informatii generale despre afacere

  • Firma este deja infiintata? Cine sunt actionarii?
  • Care este stadiul curent al proiectului?
  • Detineti toate autorizatiile si licentele necesare functionarii conform legii?
  • Care este modelul de afaceri?
  • Care este oferta companiei? Cum va diferentiati de concurenta?
  • Ce experienta are echipa de management/ antreprenorul? Care sunt termenii de colaborare cu managementul/ antreprenorul?

2. Piata si industrie

  • Care a fost cresterea pietei in anul trecut? De unde vine cererea?
  • Cum se prezinta piata in alte tari din regiune/ Europa de Vest?
  • Cum vedeti evolutia pietei in urmatorii 3-5 ani?
  • Care sunt factorii care stimuleaza cresterea? Care sunt potentialii factori de risc?
  • Care sunt tendintele in evolutia industriei?
  • Cine sunt principalii jucatori pe piata si concurentii directi? Care sunt punctele forte si punctele slabe?

 3. Strategie

  • Care sunt principalele avantaje competitive? Ce puteti face mai bine decat concurenta?
  • Care sunt riscurile/ punctele slabe si solutiile de minimizare?
  • Care sunt principalele obiective strategice pe termen scurt si mediu? Unde va vedeti pe Dvs. si afacerea pe termen lung?
  • Care sunt indicatorii non-financiari de performanta tintiti?
  • Care sunt directiile strategice majore?

 4. Operatiuni

  • De cati oameni este nevoie pe termen scurt si mediu? S-au facut angajari sau aveti anumite persoane in vedere pentru posturile cheie? Care este modul de compensatie vizat?
  • Cum ati ales locatia? Care sunt avantajele acesteia?
  • Care sunt principalele active de care aveti nevoie pentru derularea operatiunilor firmei?
  • Cum vedeti desfasurarea principalelor procese operationale (conceptie, aprovizionare, depozitare, productie, distributie, s.a.m.d)?
  • Cum se pozitioneaza compania pe lantul valoric?
  • Care sunt metodele aplicate pentru mentinerea unor costuri scazute?
  • Cine sunt principalii furnizori ? Exista o paleta suficienta de furnizori astfel incat sa nu existe probleme de aprovizionare? Care au fost criteriile de selectie a furnizorilor?

5. Marketing si promovare

  • Care sunt segmentele de consumatori targetati? De ce au nevoie de produsele/ serviciile Dvs.? In cazul in care va adresati cu preponderenta unuia sau catorva sectoare de activitate, cum vedeti evolutia acestora in viitor si implicit evolutia cererii pentru produsele/ serviciile Dvs.?
  • Ati discutat pana acum cu potentiali clienti? Aveti contracte incheiate? Dar angajamente principiale? Sunt acestea conditionate de indeplinirea anumitori cerinte?
  • Cum intentionati sa promovati afacerea? Cat ati prevazut pentru bugetul de marketing? Cine se va ocupa de vanzari si achizitia de clienti?
  • Cum va pozitionati din punct de vedere al pretului?
  • Care sunt canalele de distributie selectate? Ati discutat deja cu firmele intermediare?

 6. Informatii financiare

  • Care este situatia financiara curenta a companiei? Cat capital a fost investit pana la acest moment si din ce surse provine?
  • Ce asteptati de la un investitor?
  • V-ati adresat si altor investitori? Care este stadiul discutiilor cu acestia? De cat timp incercati sa obtineti finantare?
  • De cat aveti nevoie? Ce oferiti pentru capitalul pe care il aduc?
  • Cat sunt veniturile proiectate pentru urmatorii 3 ani si care este ponderea fiecarui segment de clienti in cifra de afaceri? Care este structura costurilor? Gross Profit, EBITDA, Profitul net?
  • Care este pragul de rentabilitate?
  • Cand incepe afacerea sa aduca bani?
  • Care este suma medie a iesirilor de cash lunare?
  • Aveti o analiza de senzitivitate? Cum arata proiectiile financiare in cazul realizarii a 50%-75% din vanzarile estimate?
  • Care este randamentul asteptat al investitiei in 3-5 ani?

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